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May 15, 2008

The Multi-Talented Tommy Be - Kick'n Rhythms

Tommy_smaller I have the delightful pleasure of singing with Tommy Be, Kamaniya, Terrence Pompey and Damaru when we have our big kirtan love fests - next one on Friday, May 23, Memorial Day Weekend, LIVE at Ananda Ashram.  And I was even more delighted when Kamaniya passed on the link to Tommy Be's entry in Ikea's Kitchen Rhythms Contest:  http://www.youtube.com/user/Ikea

They say the winner will be announced tomorrow - Friday, but a little birdy told me that our very own Tommy Be is the Grand Prize winner.  He totally rocks out in the kitchen - in true percussion is an art fashion.  He filmed and created all of this himself.  I passed it around ye old advertising agency - where we become a bit snobby about what we think of as good advertising/marketing strategies from the big brand names with multimillion dollar budgets, and everyone was impressed.   And voted for him.  And I agree with one of our brand strategists here who thought it was a great marketing strategy from Ikea's standpoint because they feature everything that they sell in the "ad." 

But I love it because it ROCKS the universe - check it out: http://www.youtube.com/watch?v=3Xnh2TG5wAc

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